Last month we held our inaugural Stockist Awards to celebrate the launch of the new products and to recognise the hard work of our retailers throughout the last 12 months. The black-tie event took place at Cutler’s Hall in Sheffield which provided the perfect backdrop to the ceremony. Presenting a total of six awards, our retailers were asked to submit their entries which included Best Display, Online and Social Innovation, Designer of the Year, Showroom of the Year and Stockist of the Year. Each entry was judged by the panel from Symphony who manufacture the kitchens, with three finalists and a winner being selected from each category.
Simon Collyns, Group Marketing & Retail Sales Director, said “We’re so pleased that the awards were such a success. We’ve received lots of great feedback and we look forward to incorporating our new Laura Ashley Fitted Bedrooms next year and making them bigger and better!”
Introducing our Stockist of the Year
Elite Kitchens has a fantastic Laura Ashley Kitchen Collection showroom in Cheadle. They are fully committed to the Laura Ashley brand and we would always encourage any customers in the area to visit and see the displays for themselves.
Rebecca Savage, Owner of Elite Kitchens, and winner of the Stockist of the Year award said, “We are absolutely delighted to have been awarded stockist of the year. As a family, we have always been passionate about the Laura Ashley brand, so we were extremely excited when we heard they were partnering with Symphony. We have enjoyed phase one of transforming our showroom and look forward to phase two, when we can incorporate the new summer launches”
Our Showroom of the Year
Laranza have recently opened a brand new Laura Ashley Kitchen Collection showroom in the heart of Bury-St-Edmunds. The two large displays on the ground floor really showcase the Laura Ashley brand and provide inspirational designs for all customers.
Based in Plymouth, Simply Kitchens won the award for Best Display because of their striking Bedale display which features classic Laura Ashley detailing such as the Belfast sink and mantle over the range cooker.
Our Designer of the Year
Jersey-based stockists, Romerils took the award for Designer of The Year for the beautiful designs that the team have been producing. This recent design and installation showcases how Laura Ashley kitchens fit perfectly in your home.
We announced two other winners on the evening, Howarth at Home, for their commitment to the Laura Ashley brand and its development in their showrooms, and Kitchens By Design in Hull who took away the award for Online and Social Innovation.